Radio Stations Have Constructed A Narrow Door[way],

Our Intuitions, As Humans, Aren't Always Very Good. Changes That Happen Really Suddenly, On The Strength Of The Most Minor Of Input, Can Be Deeply Confusing.

The Conventional Wisdom Is Often Wrong. Crime Didn't Keep Soaring In The 1990s, Money Alone Doesn't Win Elections, And - Surprise - Drinking Eight Glasses Of Water A Day Has Never Actually Been Shown To Do A Thing For Your Health. Conventional Wisdom Is Often Shoddily Formed And Devilishly Difficult To See Through, But It Can Be Done.

When The Students Were Asked To Identify Their Race On A Pretest Questionnaire, That Simple Act Was Sufficient To Prime Them With All The Negative Stereotypes Associated With African Americans And Academic Achievement. If A White Student From A Prestigious Private High School Gets A Higher Sat Score Than A Black Student From An Inner-city School, Is It Because She’s Truly A Better Student, Or Is It Because To Be White And To Attend A Prestigious High School Is To Be Constantly Primed With The Idea Of “smart”?

I'm Convinced That Ideas And Behaviors And New Products Move Through A Population Very Much Like A Disease Does.

Ideas And Products And Messages And Behaviors Spread Just Like Viruses Do.