Put Your Passions To Work To Make

Business Has To Give People Enriching, Rewarding Lives...or It's Simply Not Worth Doing.

What We Are Trying To Do At Virgin Is Not To Have One Enormous Company In One Sector Under One Banner, But To Have Two Hundred Or Even Three Hundred Separate Companies. Each Company Can Stand On Its Own Feet And, In That Way, Although We've Got A Brand That Links Them, If We Were To Have Another Tragedy Such As That Of 11 September - Which Hurt The Airline Industry - It Would Not Bring The Whole Group Crashing Down.

Learning And Leadership Go Together. Too Much Credit Goes To Me For What We Have Achieved At Virgin But The Successes Happen From Working And Learning With Some Of The World's Most Inspiring And Inspired People.

Flowers Flourish When They're Watered, And Shrivel Up When They're Not. People Are No Different. The Best Leaders Are The Ones Who Look For The Best In People.

The Best Lessons Are Usually Learned From Failure. You Musn't Beat Yourself Up If You Fail - Just Pick Yourself Up, Learn As Much As You Can From The Experience And Get On With The Next Challenge...the Brave May Not Live Forever, But The Cautious Never Live At All.