Propaganda Is The Executive Arm Of The

The Best Defense Against Propaganda: More Propaganda.

The Counsel On Public Relations Is Not An Advertising Man But He Advocates For Advertising Where That Is Indicated. Very Often He Is Called In By An Advertising Agency To Supplement Its Work On Behalf Of A Client. His Work And That Of The Advertising Agency Do Not Conflict With Or Duplicate Each Other.

The American Motion Picture Is The Greatest Unconscious Carrier Of Propaganda In The World Today. It Is A Great Distributor For Ideas And Opinions. The Motion Picture Can Standardize The Ideas And Habits Of A Nation. Because Pictures Are Made To Meet Market Demands, They Reflect, Emphasize And Even Exaggerate Broad Popular Tendencies, Rather Than Stimulate New Ideas And Opinions. The Motion Picture Avails Itself Only Of Ideas And Facts Which Are In Vogue. As The Newspaper Seeks To Purvey News, It Seeks To Purvey Entertainment.

The Minority Has Discovered A Powerful Help In Influencing Majorities. It Has Been Found Possible So To Mold The Mind Of The Masses That They Will Throw Their Newly Gained Strength In The Desired Direction. In The Present Structure Of Society, This Practice Is Inevitable. Whatever Of Social Importance Is Done Today, Whether In Politics, Finance, Manufacture, Agriculture, Charity, Education, Or Other Fields, Must Be Done With The Help Of Propaganda. Propaganda Is The Executive Arm Of The Invisible Government.

The Conscious And Intelligent Manipulation Of The Organised Habits And Opinions Of The Masses Is An Important Element In Democratic Society. Those Who Manipulate This Unseen Mechanism Of Society Constitute An Invisible Government Which Is The True Ruling Power Of Our Country.