Propaganda Begins When Dialogue Ends.

It Is Not True That The Perfection Of Police Power Is The Result Of The State's Machiavellianism Or Of Some Transitory Influence. The Whole Structure Of Society Implies It, Of Necessity. The More We Mobilize The Forces Of Nature, The More Must We Mobilize Men And The More Do We Require Order.

Science Brings To The Light Of Day Everything Man Had Believed Sacred. Technique Takes Possession Of It And Enslaves It.

Propaganda's Content Increasingly Resembles Information. It Has Even Clearly Been Proved That A Violent, Excessive, Shock-provoking Propaganda Texts Leads Ultimately To Less Conviction And Participation. The Listeners Critical Powers Decrease If The Propaganda Message Is More Rational And Less Violent.

In Sum, Thought And Reflection Have Been Rendered Thoroughly Pointless By The Circumstances In Which Modern Men And Women Live And Act.

Propaganda Tries First Of All To Create Conditioned Reflexes In The Individual So That Certain Words, Signs, Or Symbols, Even Certain Persons Or Facts, Provoke Unfailing Reactions...the Important Thing Is That When The Time Is Ripe, The Individual Can Be Thrown Into Action By The Utilization Of The Psychological Levers That Have Been Set Up.