Propaganda Begins When Dialogue Ends.

Again I Want To Emphasize That The Study Of Propaganda Must Be Conducted Within The Context Of A Technological Society. Propaganda Is Called Upon To Solve Problems Created By Technology, To Play On Maladjustments, And To Integrate The Individual Into A Technological World.

No Technique Is Possible When Men Are Free. Technique Requires Predictability And, No Less, Exactness Of Prediction. It Is Necessary, Then, That Technique Prevail Over The Human Being.

It Is The Multiplication Of Men Who Are Exluded From Working Which Provokes War. We Ought At Least To Bear This In Mind When We Boast Of The Continual Decrease In Human Participation In Technical Operations.

What We Are Witnessing At The Moment Is A Rearrangement Of The World In An Intermediate Stage; The Change Is Not In The Use Of A Natural Force But In The Application Of Technique To All Spheres Of Life.

And An Apprenticeship To Whatever Gadgetry Is Useful In A Technical World