Products A Start-up Builds Are Really Experiments…learning

Sustainable Growth Is Characterized By One Simple Rule: New Customers Come From The Actions Of Past Customers.

If We Do Not Know Who The Customer Is, We Do Not Know What Quality Is.

I Would Say, As An Entrepreneur Everything You Do - Every Action You Take In Product Development, In Marketing, Every Conversation You Have, Everything You Do - Is An Experiment. If You Can Conceptualize Your Work Not As Building Features, Not As Launching Campaigns, But As Running Experiments, You Can Get Radically More Done With Less Effort.

In My First Start-up, I Had An Initial Advertising Budget Of $5 Per Day Total. That Would Buy Us 100 Clicks Per Day. At $5 Per Day, Marketing People Scoffed And Said That Is Too Small To Matter. But If You Think About It, To An Engineer, 100 Real Humans Everyday Giving Your Product A Try Means You Can Really Start Improving.

The Lean Startup Has Evolved Into A Movement That Is Having A Significant Impact On How Companies Are Built, Funded And Scaled.