Power Just Goes To Two Poles —

No Issue Can Be Negotiated Unless You First Have The Clout To Compel Negotiation.

Men Don't Like To Step Abruptly Out Of The Security Of Familiar Experience; They Need A Bridge To Cross From Their Own Experience To A New Way. A Revolutionary Organizer Must Shake Up The Prevailing Patterns Of Their Lives - Agitate, Create Disenchantment And Discontent With The Current Values, To Produce, If Not A Passion For Change, At Least A Passive, Affirmative, Non-challenging Climate.

Human Beings Do Not Like To Look Squarely Into The Face Of Tragedy. Gloom Is Unpopular.

One Acts Decisively Only In The Conviction That All The Angels Are On One Side And All The Devils On The Other.

Ridicule Is Man's Most Potent Weapon. It Is Almost Impossible To Counterattack Ridicule. Also It Infuriates The Opposition, Who Then React To Your Advantage.