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Politics Offers Yesterday's Answers To Today's Problems.
-Marshall McLuhan
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Politics Offers Yesterday's Answers To Today's Problems.
Marshall McLuhan
Politics Offers Yesterday's Answers To Today's Problems.
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Yesterday
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Today
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Our Electrically-configured World Has Forced Us To Move From The Habit Of Data Classification To The Mode Of Pattern Recognition. We Can No Longer Build Serially, Block-by-block, Step-by-step, Because Instant Communication Insures That All Factors Of The Environment And Of Experience Co-exist In A State Of Active Interplay.
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The Ordinary Person Senses The Greatness Of The Odds Against Him Even Without Thought Or Analysis, And He Adapts His Attitudes Unconsciously. A Huge Passivity Has Settled On Industrial Society. For People Carried About In Mechanical Vehicles, Earning Their Living By Waiting On Machines, Listening Much Of The Waking Day To Canned Music, Watching Packaged Movie Entertainment And Capsulated News, For Such People It Would Require An Exceptional Degree Of Awareness And An Especial Heroism Of Effort To Be Anything But Supine Consumers Of Processed Goods.
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For Tribal Man, Space Was The Uncontrollable Mystery. For Technological Man It Is Time That Occupies The Same Role.
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Once We Have Surrendered Our Senses And Nervous Systems To The Private Manipulation Of Those Who Would Try To Benefit From Taking A Lease On Our Eyes And Ears And Nerves, We Don't Really Have Any Rights Left. Leasing Our Eyes And Ears And Nerves To Commercial Interests Is Like Handing Over The Common Speech To A Private Corporation, Or Like Giving The Earth's Atmosphere To A Company As A Monopoly.
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