Politics Is Its Own World. It Is

Nobody Has A Magic Lamp Which Can Tell You In Advance Whether What You Say Will Be Effective In Persuading An Audience.

My Mother Was Very Protective Of Her Four Boys.

Simplicity Is All. Simple Logic, Simple Arguments, Simple Visual Images. If You Can't Reduce Your Argument To A Few Crisp Words And Phrases, There's Something Wrong With Your Argument. There's Nothing Long-winded About 'liberté, égalité, Fraternité'.

Advertising Must Respect The Intelligence Of Its Audience And If It Does Not Prompt Them To Think, It Will Be Instantly Dismissed.

There Is No Rivalry Between Google And Traditional Advertising.