Perfection Is Very Difficult To Achieve, And

Our Aim Was To Insure Repeat Business Based On The System's Reputation Rather Than On The Quality Of A Single Store Or Operator.

It Is No Achievement To Walk A Tightrope Laid Flat On The Floor.

Are You Green And Growing Or Ripe And Rotting?

It Requires A Certain Kind Of Mind To See Beauty In A Hamburger Bun. Yet Is It Any More Unusual To Find Grace In The Texture And Softly Carved Silhouette Of A Bun Than To Reflect Lovingly On The Hackles Of A Fishing Fly? Or The Arrangements And Textures On A Butterfly's Wing? Not If You Are A Mcdonalds's Man.

It's Easy To Have Principles When You're Rich. The Important Thing Is To Have Principles When You're Poor.