Perfect Paranoia Is Perfect Awareness.

There’s Always Someone Who Knows Something.

They Were Nice Enough People And All, But There Wasn't Much Love In Them. Because They Were Too Busy Being Afraid. Love Didn't Grow Very Well In A Place Where There Was Only Fear, Just As Plants Didn't Grow Very Well In A Place Where It Was Always Dark.

You Have To Stay Faithful To What You're Working On.

How Does It Happen That A Writer Who's Not Even Very Good - And I Can Say That, I've Read Four Or Five Of His Books - Gets To Be In Charge Of The World's Destiny? Or Of The Entire Universe's?" If He's Not Very Good, Why Didn't You Stop At One?" Mrs. Tassenbaum Smiled. "touché. He Is Readable, I'll Give Him That - Tells A Good Story.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.