People Who Go To Work To Be

The Concept Of Why Is Already In The Vernacular. It Is Now A Noun. "that Company Doesn't Know Their Why." "they Need To Learn Their Why." "that Politician Needs To Understand His Why." We Talk About It As A Noun. That Never Existed Prior To 2009. That Never Existed Prior To 2006 When I First Started Articulating It. This Is The Most Amazing Thing To Me. It Has Now Become A Concept. It's Part Of The Way We Think About Businesses And Transactions And Decisions.

There Is No Decision That We Can Make That Doesn't Come With Some Sort Of Balance Or Sacrifice.

We Are Only In Charge When We Are Willing To Let Others Take Charge.

True #leadership Isn't The Bastion Of A Few Who Sit At The Top ... We All Need To Step Up, Take The Risk And Put Our Interests Second-not Always-but When It Counts.

Good Marketing Offers Us A View Of The World. Bad Marketing Offers Us A Product To Buy.