People Who Go To Work To Be

You Have To Write A Book Because You Believe It Has Helped You, Because You Believe It Has Helped Others Personally And You Are Dying To Share With It Others Because You Know It Will Add Value To Their Lives. You Write It For Them Like A Gift. You Don't Want Anything From Them. You Don't Want Them To Do Anything For You. You Don't Even Care If They All Share The Book With Their Friends, They Don't All Have To Buy Them. You're Just Dying To Share This Idea With People. Your Challenge Is To Write It In A Way That Is Compelling, Enjoyable To Read So That They Will Get The Idea.

Starbucks Was Founded Around The Experience And The Environment Of Their Stores. Starbucks Was About A Space With Comfortable Chairs, Lots Of Power Outlets, Tables And Desks At Which We Could Work And The Option To Spend As Much Time In Their Stores As We Wanted Without Any Pressure To Buy. The Coffee Was Incidental.

Panic Causes Tunnel Vision. Calm Acceptance Of Danger Allows Us To More Easily Assess The Situation And See The Options.

If You Help One Person In The Room, You're An Abject Failure. You Have To Change Something.

The Goal Is Not To Do Business With Everybody Who Needs What You Have. The Goal Is To Do Business With People Who Believe What You Believe.