People Know What They Want Because They

He Who Stands Aloof Runs The Risk Of Believing Himself Better Than Others And Misusing His Critique Of Society As An Ideology For His Private Interest.

Horror Is Beyond The Reach Of Psychology.

In So Far As The Culture Industry Arouses A Feeling Of Well-being That The World Is Precisely In That Order Suggested By The Culture Industry, The Substitute Gratification Which It Prepares For Human Beings Cheats Them Out Of The Same Happiness Which It Deceitfully Projects.

In The Nineteenth Century The Germans Painted Their Dream And The Outcome Was Invariably Vegetable. The French Needed Only To Paint A Vegetable And It Was Already A Dream.

Thus Is Order Ensured: Some Have To Play The Game Because They Cannot Otherwise Live, And Those Who Could Live Otherwise Are Kept Out Because They Do Not Want To Play The Game. It Is As If The Class From Which Independent Intellectuals Have Defected Takes Its Revenge, By Pressing Its Demands Home In The Very Domain Where The Deserter Seeks Refuge.