People Don't Want Gadgets, They Want Services.

The Most Important Single Thing Is To Focus Obsessively On The Customer. Our Goal Is To Be Earth's Most Customer-centric Company.

If You Don't Understand The Details Of Your Business You Are Going To Fail.

What Consumerism Really Is, At Its Worst Is Getting People To Buy Things That Don't Actually Improve Their Lives.

The Net Is Pretty Cool, But The Physical World Is The Best Medium Ever.

If You're Truly Obsessed Over Customers, It'll Cover A Lot Of Errors.