People Don't Want Gadgets, They Want Services.

People Loved Their Horses, Too. But You Don't Keep Riding Your Horse To Work Just Because You Love It.

Invention Is By Its Very Nature Disruptive. If You Want To Be Understood At All Times, Then Don't Do Anything New.

The Book Is Not Really The Container For The Book. The Book Itself Is The Narrative. It's The Thing That People Create.

Above All Else, Align With Customers. Win When They Win. Win Only When They Win.

I Never Worked On The School Newspaper.