People Don't Actually Read Newspapers - They

Even Mud Gives The Illusion Of Depth.

New Media Are New Archetypes, At First Disguised As Degradations Of Older Media.

By Phonemic Trans-formation Into Visual Terms, The Alphabet Became A Universal, Abstract, Static Container Of Meaningless Sounds.

Our Electrically-configured World Has Forced Us To Move From The Habit Of Data Classification To The Mode Of Pattern Recognition. We Can No Longer Build Serially, Block-by-block, Step-by-step, Because Instant Communication Insures That All Factors Of The Environment And Of Experience Co-exist In A State Of Active Interplay.

All Media Exist To Invest Our Lives With Artificial Perceptions And Arbitrary Values.