People Are Experience-rich And Theory-poor. I Help

The Visionary Starts With A Clean Sheet Of Paper, And Re-imagines The World.

If People Disobey, Don't Ask What Is Wrong With Them, Ask What's Wrong With Their Leaders.

I'm In The Storytelling Business, And So You're Always Drawn To The Unusual. And Early On, I Discovered That's The Easiest Way To Tell Stories... If You Come Up Through A Newspaper As I Did, Your Whole Goal Is To Get A Story On The Front Page, And You Only Get Something On The Front Page If It's Unusual.

Economists Often Talk About The 80/20 Principle, Which Is The Idea That In Any Situation Roughly 80 Percent Of The “work” Will Be Done By 20 Percent Of The Participants. In Most Societies, 20 Percent Of Criminals Commit 80 Percent Of Crimes. Twenty Percent Of Motorists Cause 80 Percent Of All Accidents. Twenty Percent Of Beer Drinkers Drink 80 Percent Of All Beer. When It Comes To Epidemics, Though, This Disproportionality Becomes Even More Extreme: A Tiny Percentage Of People Do The Majority Of The Work.

We Have, As Human Beings, A Storytelling Problem. We're A Bit Too Quick To Come Up With Explanations For Things We Don't Really Have An Explanation For.