Participate As Fully As Possibly In The

Each Of Us Is Born With Two Contradictory Sets Of Instructions: A Conservative Tendency, Made Up Of Instincts For Self-preservation, Self-aggrandizement, And Saving Energy, And An Expansive Tendency Made Up Of Instincts For Exploring, For Enjoying Novelty And Risk-the Curiosity That Leads To Creativity Belongs To This Set. But Whereas The First Tendency Requires Little Encouragement Or Support From Outside To Motivate Behaviour, The Second Can Wilt If Not Cultivated.

It Is When We Act Freely, For The Sake Of The Action Itself Rather Than For Ulterior Motives, That We Learn To Become More Than What We Were. When We Choose A Goal And Invest Ourselves In It To The Limits Of Concentration, Whatever We Do Will Be Enjoyable. And Once We Have Tasted This Joy, We Will Redouble Our Efforts To Taste It Again. This Is The Way The Self Grows.

Good Design Is A Visual Statement That Maximizes The Life Goals Of The People In A Given Culture (or, More Realistically, The Goals Of A Certain Subset Of People In The Culture) That Draws On A Shared Symbolic Expression For The Ordering Of Such Goals.

For Better Or Worse, Our Future Is Now Closely Tied To Human Creativity.

Whether We Like It Or Not, Each Of Us Is Constrained By Limits On What We Can Do And Feel. To Ignore These Limits Leads To Denial And Eventually To Failure. To Achieve Excellence, We Must First Understand The Reality Of The Everyday, With All Its Demands