Over The Years, I Have Learned That

A Mistake Is A Future Benefit, The Full Value Of Which Is Yet To Be Realized.

My Motto Is Very Personal And May Not Fit Anyone Else Or Any Other Company. It Is: Don't Do Anything That Someone Else Can Do. Don't Undertake A Project Unless It Is Manifestly Important And Nearly Impossible.

True Creativity Is Characterized By A Succession Of Acts Each Dependent On The One Before And Suggesting The One After.

The World Is Like A Fertile Field That's Waiting To Be Harvested. The Seeds Have Been Planted, And What I Do Is Go Out And Help Plant More Seeds And Harvest Them.

Photography Is Unlike Any Other Art Form. In The Other Arts There Is Always A Continuous Interplay Between The Artist And His Art. He Has The Painting Or Sculpture Before Him. What We Have Tried To Do Is To Provide A Medium For "artistic Expression" To Anyone With Only A Reasonable Amount Of Time. By Giving Him A Camera System With Which He Need Only Control His Selection Of Focus, Composition And Lighting, We Free Him To Select The Moment And To Criticize Immediately What He Has Done. We Enable Him To See What Else He Wants To Do On The Basis Of What He Has Just Learned.