Our Unconscious Is Really Good At Quick

That Is The Paradox Of The Epidemic: That In Order To Create One Contagious Movement, You Often Have To Create Many Small Movements First.

What Must Underlie Successful Epidemics, In The End, Is A Bedrock Belief That Change Is Possible, That People Can Radically Transform Their Behavior Or Beliefs In The Face Of The Right Kind Of Impetus.

The Band-aid Solution Is Actually The Best Kind Of Solution Because It Involves Solving A Problem With The Minimum Amount Of Effort And Time And Cost.

You Don't Start At The Top If You Want To Find The Story. You Start In The Middle, Because It's The People In The Middle Who Do The Actual Work In The World.

We Are Approaching Levels - If We're Not Beyond Levels - Of Threshold For The Number Of Messages That Consumers Can Take In In A Given Day. There Is A Kind Of Hunger For Some Kind Of New Approach To Getting The Word Out About Something.