Our Brand At Netflix Is Really Focused

Comparing Apple To Netflix Is Like Comparing Apples To Oranges, Especially If The Oranges Made So Many Mistakes That People Stopped Eating Oranges And Just Went Back To Blockbuster.

Interactivity Is A Big Part Of Video Games, Which Have Been A Big Part Of Entertainment For 20 Years. That's What We Think Of As A 'lean-forward' Type Of Entertainment. It's Much More Intense. But Tv Is More Of A 'lean-back' Entertainment - So The Big Improvement There Is On-demand, Because It Conforms To Your Schedule.

But It May Be One Of Our Best Markets In The Long Term Because When The Japanese Society Embraces A Brand It Is A Very Deep Connection, So We're Willing To Make That Investment Knowing That It's Not The Quick Route To Success That Might Be In Other Countries.

The Best Managers Figure Out How To Get Great Outcomes By Setting The Appropriate Context, Rather Than By Trying To Control Their People.

Truly Brilliant Marketing Happens When You Take Something Most People Think Of As A Weakness And Reposition It So People Think Of It As A Strength.