One Quarter Of Medicare Beneficiaries Have Five

Businesses Want To Think In Terms Of Categories. Consumers Want Us To Think In Terms Of Their Needs.

The Personal Computer Was A Disruptive Innovation Relative To The Mainframe Because It Enabled Even A Poor Fool Like Me To Have A Computer And Use It, And It Was Enabled By The Development Of The Micro Processor. The Micro Processor Made It So Simple To Design And Build A Computer That Ib Could Throw In Together In A Garage. And So, You Have That Simplifying Technology As A Part Of Every Disruptive Innovation. It Then Becomes An Innovation When The Technology Is Embedded In A Different Business Model That Can Take The Simplified Solution To The Market In A Cost-effective Way.

There Are Other Dimensions Of Biotechnology. If You Think Of Biotechnology Like The Internet, It's Not A Category - It's An Infrastructure That Can Be Deployed To Sustain Or Disrupt. In Health Care, The Most Complex Problems At The High End Have To Be Dealt With In A Problem-solving Mode By The Best, Most Experienced Physicians You Can Find.

Year After Year After Year, People Write Books About Managing Innovation Or About Leadership, For Example, Without Ever Going Through The Pain Of Saying, "this Kind Of Leadership Will Cause This Result In These Circumstances And A Very Different Result In Those Circumstances." This Is Academic Malpractice Of The Worst Kind.

Motivation Is The Catalyzing Ingredient For Every Successful Innovation. The Same Is True For Learning.