One Does Not "manage" People. The Task

Profitability Is The Sovereign Criterion Of The Enterprise.

[the Masses] ... Must Turn Their Hopes Toward A Miracle. In The Depths Of Their Despair Reason Cannot Be Believed, Truth Must Be False, And Lies Must Be Truth. "higher Bread Prices," "lower Bread Prices," "unchanged Bread Prices" Have All Failed. The Only Hope Lies In A Kind Of Bread Price Which Is None Of These, Which Nobody Has Ever Seen Before, And Which Belies The Evidence Of One's Reason.

What People In Business Think They Know About The Customer And Market Is Likely To Be More Wrong Than Right...the Customer Rarely Buys What The Business Thinks It Sells Him.

Unless We Realize That The Essence Of Nazism Is Also An Attempt To Solve A Universal Problem Of Western Civilization - That Of The Industrial Society - And That The Basic Principles On Which The Nazis Base This Attempt Are Also In No Way Confined To Germany, We Do Not Know What We Fight For Or What We Fight Against... The War Is Being Fought For The Structure Of Industrial Society - Its Basic Principles, Its Purposes, And Its Institutions.

Leadership Is An Achievement Of Trust.