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One Can Often Trace The Sources Of A Brand Personality - Here It Is The Advertising, There The Pack, Somewhere Else Some Physical Element Of The Product. Of Course, The Personality Is Clearest And Strongest When All The Elements Are Consistent.
-Stephen King
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One Can Often Trace The Sources Of

Stephen King
One Can Often Trace The Sources Of A Brand Personality - Here It Is The Advertising, There The Pack, Somewhere Else Some Physical Element Of The Product. Of Course, The Personality Is Clearest And Strongest When All The Elements Are Consistent.
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