Often A Sign Of Expertise Is Noticing

I Have A New Way Of Doing Things, And I Don’t Care If You Think I’m Crazy.

Success Is Not A Function Of Individual Talent. It's The Steady Accumulation Of Advantages. It's Bound Up In So Many Other Broader Circumstantial, Environmental, Historical, And Cultural Factors.

I've Always Been Baffled By How Much We Over-rate The Statistically Insignificant Differences That Separate Competitors At The Top End Of The Distribution.

Starting Epidemics Requires Concentrating Resources On A Few Key Area. The Law Of The Few Says That Connectors, Mavens, And Salesman Are Responsible For Starting Word-of-mouth Epidemics, Which Means That If You Are Interested In Starting A Word-of-mouth Epidemic , Your Resources Ought To Be Solely Concentrated On These Three Groups. No One Else Matters.

It Is The New And Different That Is Always Most Vulnerable To Market Research.