Nobody In The World Is As Good

Because Its Purpose Is To Create A Customer, The Business Enterprise Has Two - And Only These Two — Basic Functions: Marketing And Innovation. Marketing And Innovation Produce Results; All The Rest Are 'costs'.

The Critical Question Is Not "how Can I Achieve?" But "what Can I Contribute?"

Brilliant Men Are Often Strikingly Ineffectual. They Fail To Realize That The Brilliant Insight Is Not By Itself Achievement. They Never Have Learned That Insights Become Effectiveness Only Through Hard Systematic Work.

One Can Either Work Or Meet. One Cannot Do Both At The Same Time.

When It Rains Manna From Heaven, Some People Put Up An Umbrella. Others Reach For A Big Spoon.