No Executive Has Ever Suffered Because His

Trust Is Congruence Between What You Say And What You Do.

Look Upon Every Obstacle As Part Payment Towards Your Success.

History Has Been Written Not By The Most Talented But By The Most Motivated.

There Is No Reason To Believe That The People Who Staff The Managerial And Professional Positions In Our Service Institutions Are Any Less Qualified, Any Less Competent Or Honest, Or Any Less Hard-working Than The Men Who Manage Businesses. Conversely, There Is No Reason To Believe That Business Managers, Put In Control Of Service Institutions, Would Do Better Than The 'bureaucrats'. Indeed, We Know That They Immediately Become Bureaucrats Themselves.

All Great Change In Business Has Come From Outside The Firm, Not From Inside.