No, Communication Is Terrible!

The Book Is Not Really The Container For The Book. The Book Itself Is The Narrative. It's The Thing That People Create.

When [competitors Are] In The Shower In The Morning, They're Thinking About How They're Going To Get Ahead Of One Of Their Top Competitors. Here In The Shower, We're Thinking About How We Are Going To Invent Something On Behalf Of A Customer.

There Is No Map, And Charting A Path Ahead Will Not Be Easy. We Will Need To Invent, Which Means We Will Need To Experiment.

If You Invent Frequently And Are Willing To Fail, Then You Never Get To That Point Where You Really Need To Bet The Whole Company.

The Three Most Important Things In Retail Are Location, Location, Location. The Three Most Important Things For Our Consumer Business Are Technology, Technology, Technology.