Never Invest In A Company Without Understanding

There's No Shame In Losing Money On A Stock. Everybody Does It. What Is Shameful Is To Hold On To A Stock, Or Worse, To Buy More Of It When The Fundamentals Are Deteriorating.

Avoid Hot Stocks In Hot Industries.

People Who Want To Know How Stocks Fared On Any Given Day Ask, "where Did The Dow Close?" I'm More Interested In How Many Stocks Went Up Versus How Many Went Down. These So-called Advance/decline Numbers Paint A More Realistic Picture.

Long Shots Almost Always Miss The Mark.

It Only Takes A Handful Of Big Winners To Make A Lifetime Of Investing Worthwhile.