Never Invest In A Business You Don't

We Only Want To Link Up With People Whom We Like, Admire, And Trust. ... We Do Not Wish To Join With Managers Who Lack Admirable Qualities, No Matter How Attractive The Prospects Of Their Business. We've Never Succeeded In Making A Good Deal With A Bad Person.

The Key To Investing Is Not Assessing How Much An Industry Is Going To Affect Society, Or How Much It Will Grow, But Rather Determining The Competitive Advantage Of Any Given Company And, Above All, The Durability Of That Advantage.

You Can't Buy What Is Popular And Do Well.

We Intend To Continue Our Practice Of Working Only With People Whom We Like And Admire. This Policy Not Only Maximizes Our Chances For Good Results, It Also Ensures Us An Extraordinarily Good Time.

Accounting Is The Language Of Business.