Never, Ever Forget That You Are A

Trust Strikes At The Heart Of Our Success At Jetblue. Trust Is Key To The Speed Of Our Growth. The Speed Of Trust Articulates Better Than Any Book That Trust Is The One Thing That Changes Everything-in Business And In Life. With High Trust, Success Comes Faster, Better, And At Lower Cost.

We're Reviewing Everything To See How We Can Do It Better, Faster, And More Efficiently.

Never, Ever Forget That You Are A Servant.

Fares Are Higher [and] People Don't Travel As Much. If They Don't Do That, It Doesn't Have The Trickle Down Effect Into The Economy And The Other Sectors.

We Tried To Set Up A Company That Patterned Ourselves After Southwest In All The Fun, The Spirit, The Great People, The Smile, The Efficiency Side Of It, But We've Added Some Extras That People Aren't Used To Finding On Southwest.