Never Assume The Obvious Is True.

Sometimes I Know The Meaning Of A Word But Am Tired Of It And Feel The Need For An Unfamiliar, Especially Precise Or Poetic Term, Perhaps One With A Nuance That Flatters My Readership's Exquisite Sensitivity.

Create Your Own Constituency Of The Infuriated.

Sir Alec Douglas-home, When He Was British Foreign Secretary, Said He Received The Following Telegram From An Irate Citizen: "to Hell With You. Offensive Letter Follows."

Last, But Not Least, Avoid Cliches Like The Plague.

Why Use A Modifier To Set Straight A Not-quite-right Noun When The Right Noun Is Available?