Nature, Or The World, Or Reality, Is

Typography Exists To Honor Content.

In A Badly Designed Book, The Letters Mill And Stand Like Starving Horses In A Field. In A Book Designed By Rote, They Sit Like Stale Bread And Mutton On The Page. In A Well-made Book, Where Designer, Compositor And Printer Have All Done Their Jobs, No Matter How Many Thousands Of Lines And Pages, The Letters Are Alive. They Dance In Their Seats. Sometimes They Rise And Dance In The Margins And Aisles.

By All Means Break The Rules.

Typography Is The Craft Of Endowing Human Language With A Durable Visual Form.

A Man Who Would Letterspace Lower Case Would Steal Sheep, Frederic Goudy Liked To Say. If This Wisdom Needs Updating, It Is Chiefly To Add That A Woman Who Would Letterspace Lower Case Would Steal Sheep As Well .