Nature, Or The World, Or Reality, Is

To Design Things Means To Interfere With Things: To Think Of How They Might Be And To Alter How They Are. Design Is To Making As Writing Is To Speech: It Is An Ordinary Physical Activity Pushed To A Conscious Edge. That Interference With The Given World Can Still Be Founded On Admiration. Where It Is Not, What Is The Point Of Designing At All?

By All Means Break The Rules, And Break Them Beautifully, Deliberately And Well.

Space In Typography Is Like Time In Music. It Is Infinitely Divisible, But A Few Proportional Intervals Can Be Much More Useful Than A Limitless Choice Of Arbitrary Quantities.

A Lot Of Poems Seem, In Some Sense, To Pull The Outside World Into The Interior. They Aren't Perhaps Emotion Recollected In Tranquillity But Perception Recollected In Interiority.

In A World Rife With Unsolicited Messages, Typography Must Often Draw Attention To Itself Before It Will Be Read. Yet In Order To Be Read, It Must Relinquish The Attention It Has Drawn. Typography With Anything To Say Therefore Aspires To A Kind Of Statuesque Transparency. It's Other Traditional Goal Is Durability: Not Immunity To Change, But A Clear Superiority To Fashion. Typography At Its Best Is A Visual Form Of Language Linking Timelessness And Time.