Motivation, Basically Getting People To Be Happy

Ownership Is Not Limited To Material Things. It Can Also Apply To Points Of View. Once We Take Ownership Of An Idea - Whether It’s About Politics Or Sports - What Do We Do? We Love It Perhaps More Than We Should. We Prize It More Than It Is Worth. And Most Frequently, We Have Trouble Letting Go Of It Because We Can’t Stand The Idea Of Its Loss. What Are We Left With Then? An Ideology - Rigid And Unyielding.

The People That Lend You Money Basically Give You An Answer Based On The Risk That They Are Willing To Take. But Just Because A Bank Is Willing To Take A Particular Risk Doesn't Mean That That Is The Right Amount For Me To Spend.

Money Are Very Difficult To Think About. So, We Think About Money As The Opportunity Cost Of Money. So, We At Some Point Went To A Toyota Dealership And We Asked People, What Will You Not Be Able To Do In The Future If You Bought This Toyota?

Linking Financial Element To Energy Consumption I Think Has A Huge Role If You Think About A Display Instrument That Could Teach Us About What We Are Using, How Much It Costs Us, How Much It Is Saving, And Therefore Change Our Decisions.

We Can Think About How We Reduce The Pain In Paying. So, For Example, Credit Cards Are Wonderful Mechanisms To Reduce The Pain Of Paying. If You Go To A Restaurant And You Are Paying Cash, You Would Feel Much Worse Than If You Were Paying With Credit Card. Why? You Know The Price, There's No Surprise, But If You're Paying Cash, You Feel A Bit More Guilt.