Modesty Is A Vastly Overrated Virtue.

Consumer Wants Can Have Bizarre, Frivolous, Or Even Immoral Origins, And An Admirable Case Can Still Be Made For A Society That Seeks To Satisfy Them. But The Case Cannot Stand If It Is The Process Of Satisfying Wants That Create The Wants.

A Wrong Decision Isn't Forever; It Can Always Be Reversed. The Losses From A Delayed Decision Are Forever; They Can Never Be Retrieved.

The Huge Capacity To Purchase Submission That Goes With Any Large Sum Of Money, Well, This We Have. This Is A Power Of Which We Should All Be Aware.

Men Have Been Swindled By Other Men On Many Occasions. The Autumn Of 1929 Was, Perhaps, The First Occasion When Men Succeeded On A Large Scale In Swindling Themselves.

The Size Of General Motors Is In The Service Not Of Monopoly Or The Economies Of Scale But Of Planning.