Modernity Is A Qualitative, Not A Chronological,

In So Far As The Culture Industry Arouses A Feeling Of Well-being That The World Is Precisely In That Order Suggested By The Culture Industry, The Substitute Gratification Which It Prepares For Human Beings Cheats Them Out Of The Same Happiness Which It Deceitfully Projects.

The Very People Who Burst With Proofs Of Exuberant Vitality Could Easily Be Taken For Prepared Corpses, From Whom The News Of Their Not-quite-successful Decease Has Been Withheld For Reasons Of Population Policy. Underlying The Prevalent Health Is Death. All The Movements Of Health Resemble The Reflex-movements Of Beings Whose Hearts Have Stopped Beating.

As A Constellation, Theoretical Thought Circles The Concept It Would Like To Unseal, Hoping That It May Fly Open Like The Lock Of A Well-guarded Safe-deposit Box: In Response, Not To A Single Key Or A Single Number, But To A Combination Of Numbers

People Have So Manipulated The Concept Of Freedom That It Finally Boils Down To The Right Of The Stronger And Richer To Take From The Weaker And Poorer Whatever They Still Have.

Advice To Intellectuals: Let No-one Represent You.