Modern Man, If He Dared To Be

A Vast Sector Of Modern Advertising... Does Not Appeal To Reason But To Emotion; Like Any Other Kind Of Hypnoid Suggestion, It Tries To Impress Its Objects Emotionally And Then Make Them Submit Intellectually.

I Want To Mention That Marx Shares Something, If You Don't Mind The Comparison, With The Old Testament: Many People Talk About Him, But Nobody Has Read Him.

Love Is Hot A Higher Power Which Descends Upon Mn Nor A Duty Which Is Imposed Upon Him; It Is His Own Power By Which He Relates Himself To The World And Makes It Truly His.

While Every Human Being Has A Capacity For Love, Its Realization Is One Of The Most Difficult Achievements.

Modern Capitalism Needs Men Who Cooperate Smoothly And In Large Numbers; Who Want To Consume More And More; And Whose Tastes Are Standardized And Can Be Easily Influenced And Anticipated. It Needs Men Who Feel Free And Independent, Not Subject To Any Authority Or Principle Or Conscience-- Yet Willing To Be Commanded, To Do What Is Expected Of Them, To Fit Into The Social Machine Without Friction; Who Can Be Guided Without Force, Led Without Leaders, Prompted Without Aim-- Except The One To Make Good, To Be On The Move, To Function, To Go Ahead.