Micro Trends Matter More Than Macro Ones,

Marketing That Works Is Marketing That People Choose To Notice.

Consciousness Is, Among Other Things, A Spontaneous Exercise In Creativity.

The Only Purpose Of Starting Is To Finish, And While The Projects We Do Are Never Really Finished, They Must Ship.

We've Been Trained To Prefer Being Right To Learning Something, To Prefer Passing The Test To Making A Difference, And Most Of All To Prefer Fitting In With The Right People

You Get What You Concentrate Upon. There Is No Other Main Rule.