Mentorship Is Key To Unlocking Each Of

Fun Is At The Core Of The Way I Like To Do Business And It Has Been Key To Everything I've Done From The Outset. More Than Any Other Element, Fun Is The Secret Of Virgin's Success. I Am Aware That The Ideas Of Business As Being Fun And Creative Goes Right Against The Grain Of Convention, And It's Certainly Not How The They Teach It At Some Of Those Business Schools, Where Business Means Hard Grind And Lots Of 'discounted Cash Flows' And Net' Present Values'.

Being An Entrepreneur Simply Means Being Someone Who Wants To Make A Difference To Other People's Lives.

A Generation Ago, The Image Was That You Had To Trample Everyone Else Down To Succeed; But I Don't Believe That Makes Good Business Sense.

I Do Believe The Harder You Work, The Luckier You Get.

We Need A New Way Of Doing Business To Get Out Of The Present Crisis ... Absolute Greed Has Come Close To Bankrupting The World. Thanks To The Crisis That Certain Businesses Have Dumped On Everyone A Lot Of People Are Going To Suffer On A Global Scale. All Of Us Must Learn. It Is All The More Important That Those Business Leaders That Are Left Standing Try To Be A Force For Good.