Meeting Specifications Is Not Enough.

Does The Customer Invent New Product Or Service? The Customer Generates Nothing. No Customer Asked For Electric Lights. There Was Gas And Gas Mantles, Which Gave Good Light.

You Can Not Plan To Make A Discovery. You Do Not Plan Innovation.

Anybody Can Achieve Gains In Quality By Slowing Down Production. That Is Not What We Are Talking About.

People Copy Examples And Then They Wonder What Is The Trouble. They Look At Examples And Without Theory They Learn Nothing.

The Individual Has Been Crushed By Our Style Of Management Today.