Marketing Is A Contest For People's Attention.

If You Think Cat Food Is For Cats, How Come It Doesn't Come In Mouse Flavor?

By All Means, Fire The Customers Who Aren't Worth The Time And The Trouble. But Understand That The Moment You Insist The Customer Is Wrong, You've Just Started The Firing Process.

The Largest Enemy Of Change Isn't 'no', It's 'not Yet' - That Is The Easiest Way To Forestall Change.

Don't Have Any Meetings About Your Web Strategy. Just Do Stuff. First You Have To Fail, Then You Can Improve.

Permission Marketing Is Marketing Without Interruptions.