Marketing Is A Contest For People's Attention.

Whining Isn't A Scalable Solution.

The Biggest Takeaway For Anyone Seeking To Write Is This: Don't Go Looking For The Way Other Authors Do Their Work. You Won't Find Many Who Are Consistent Enough To Copy, And There Are Enough Variations In Approach That It's Obvious That It's Not Like Hitting Home Runs Or Swinging A Golf Club. There Isn't A Standard Approach, There's Only What Works For You (and What Doesn't).

In Fact, Most Of The Time, People With Similar Information, Similar Beliefs And Similar Apparent Choices Will Choose Similar Actions. So If You Want To Know Why Someone Does What They Do, Start With What They Know, What They Believe And Where They Came From. Dismissing Actions We Don't Admire Merely Because We Don't Care Enough To Have Empathy Is Rarely Going To Help Us Make The Change We Seek. It Doesn't Help Us Understand, And It Creates A Gulf That Drives Us Apart.

Content Marketing Is The Only Marketing Left

The Competitive Advantages The Marketplace Demands Is Someone More Human, Connected, And Mature. Someone With Passion And Energy, Capable Of Seeing Things As They Are And Negotiating Multiple Priorities As She Makes Useful Decisions Without Angst. Flexible In The Face Of Change, Resilient In The Face Of Confusion. All Of These Attributes Are Choices, Not Talents, And All Of Them Are Available To You.