Marketing Is A Contest For People's Attention.

The Best Way To Be Missed When You're Gone Is To Stand For Something When You're Here.

Our Cultural Instinct Is To Wait To Get Pickedno One Is Going To Pick You. Pick Yourself.

What Evidence Would You Need To See To Change Your Mind About This?

If You Wait Until There Is Another Case Study In Your Industry, You Will Be Too Late!

Will You Succeed Because You Are More Well-rounded Than Others? Because You Fit In Better Than Everyone Else? Bloody Unlikely. We Succeed When We Are Trusted To Be The Best At What We Do.