Marketers Have Long Known That A Name Can Make All The Difference When You're Trying To Move The Merch. The Kiwifruit Was Once The Chinese Gooseberry, After All - At Least Until The Produce Peddlers Wised Up - And The Chilean Sea Bass Was Once The Singularly Unappetizing Patagonian Toothfish.
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Marketers Have Long Known That A Name
Jeffrey Kluger
Marketers Have Long Known That A Name Can Make All The Difference When You're Trying To Move The Merch. The Kiwifruit Was Once The Chinese Gooseberry, After All - At Least Until The Produce Peddlers Wised Up - And The Chilean Sea Bass Was Once The Singularly Unappetizing Patagonian Toothfish.
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