Making Things Easy Is Hard.

They Were Saying Computers Deal With Numbers. This Was Absolutely Nonsense. Computers Deal With Arbitrary Information Of Any Kind.

The Problem Is Not Software 'friendliness'. It Is Conceptual Clarity. A Globe Does Not Say, 'good Morning'. It Is Simple And Clear, Not 'friendly'.

A User Interface Should Be So Simple That A Beginner In An Emergency Can Understand It Within Ten Seconds.

The Ideas Keep Going, You Have The Material, You Cut Because There's A Limit To The Space Allowed To You. And The Space Is Limited Because Of Some Other Constraints That Have To Do With Money Or Printing Or Whatever.

The Point Is That These Decisions They've Made Are Partly For Your Convenience And Partly For Theirs And Partly Out Of Stereotypes That They Carry With Them From The Conventions Of The Computer Field.