Making Mistakes Is The Privilege Of The

The Ikea Spirit Is Strong And Living Reality. Simplicity In Our Behavior Gives Us Strength. Simplicity And Humbleness Characterize Us In Our Relations With Each Others, Our Suppliers And Our Customers.

If There Is Such A Thing As Good Leadership, It Is To Give A Good Example. I Have To Do So For All The Ikea Employees.

To Design A Desk Which May Cost $1,000 Is Easy For A Furniture Designer But To Design A Functional And Good Desk Which Shall Cost Only $50 Can Only Be Done By The Very Best

The Word Impossible Has Been And Must Remain Deleted From Our Dictionary.

Simple Routine Have A Greater Impact. It Is Not Just To Cut Costs That We Avoid Luxury Hotels. We Do Not Need Fancy Cars, Posh Titles, Tailor Made Uniforms Or Other Status Symbols.