Love What You Do...don't Settle

Deciding What Not To Do Is As Important As Deciding What To Do.

Click. Boom. Amazing!

Guess Who Surprised Themselves And Changed Their Minds.

Our Approach Is To Think Of Companies Not As Businesses But As Collections Of People. We [apple]want To Qualitatively Change The Way People Work. We Don't Just Want To Help Them Do Word Processing Faster Or Add Numbers Faster. We Want To Change The Way They Can Communicate With One Another. We're Seeing Less Paper Flying Around And More Quality Of Communication.

You Can Tell A Lot About A Person By Who His Or Her Heroes Are.