Like Some Dogs: Kick Them Once And

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.

If You Don’t Have The Time To Do Something Right, Where Are You Going To Find The Time To Fix It?

Let The Word And The Legend Go Before You. Let The World Go Before You. Let Your Shadow Grow. Let It Grow Hair On Its Face. Let It Become Dark. Given Time, Words May Even Enchant An Enchanter.

I Think The Best Stories Always End Up Being About The People Rather Than The Event, Which Is To Say Character-driven.

Bad Chances Were Better Than No Chances.