Leading Is A Skill, Not A Gift.

We Live In A Vague World. And It Gets Vaguer All The Time. In This Environment, The Power Of The Specific, Measurable And Useful Promise Made And Kept Is Difficult To Overstate.

Good Marketers Measure.

If You Wait Until You Are Ready, It Is Almost Certainly Too Late.

By All Means, Fire The Customers Who Aren't Worth The Time And The Trouble. But Understand That The Moment You Insist The Customer Is Wrong, You've Just Started The Firing Process.

Every Activity Worth Doing Has A Learning Curve.