Last, But Not Least, Avoid Cliches Like

Knowing How Things Work Is The Basis For Appreciation, And Is Thus A Source Of Civilized Delight.

I Could Get A Better Education Interviewing John Steinbeck Than Talking To An English Professor About Novels.

One Challenge To The Arts In America Is The Need To Make The Arts, Especially The Classic Masterpieces, Accessible And Relevant To Today's Audience.

Avoid Overuse Of 'quotation “marks.”'

The Most Successful Column Is One That Causes The Reader To Throw Down The Paper In A Peak Of Fit.