Last, But Not Least, Avoid Cliches Like

Never Look For The Story In The 'lede.' Reporters Are Required To Put What's Happened Up Top, But The Practiced Pundit Places A Nugget Of News, Even A Startling Insight, Halfway Down The Column, Directed At The Politiscenti. When Pressed For Time, The Savvy Reader Starts There.

At A Certain Point, What People Mean When They Use A Word Becomes Its Meaning.

I Could Get A Better Education Interviewing John Steinbeck Than Talking To An English Professor About Novels.

Give Your Main Clause A Little Space. Prose Is Not Like Boxing; The Skilled Writer Deliberately Telegraphs His Punch, Knowing That The Reader Wants To Take The Message Directly On The Chin.

Only In Grammar Can You Be More Than Perfect.