Knowledge Makes Everything Simpler.

Museums Are Important. Design And Art Schools Are Important Because They Show How It Should Be Done At The Highest Level Of Quality. Once People Are Exposed To Quality, They Recognize It Right Away And They Appreciate It. People's Tastes Are Changed By Exposure To Quality. Unless They Can See It They Can't Want It. That's The Brilliance Of Apple - They Provide Quality In Design.

Design Is About Crafting An Experience That Is Unfamiliar Enough To Feel Novel, Yet Familiar Enough To Instill Confidence.

The Simplest Way To Achieve Simplicity Is Through Thoughtful Reduction.

Corporations Today, By Their Razor Sharp Focus On The 'bottom Line' And Quarterly Earnings, Have Lost Their Ability To Innovate.

People Who Can Focus, Get Things Done. People Who Can Prioritize, Get The Right Things Done.