Knowledge Applied Is Productivity.

Strategy Is A Commodity, Execution Is An Art.

As To The Idea That Advertising Motivates People, Remember The Edsel.

People Who Don't Take Risks Generally Make About Two Big Mistakes A Year. People Who Do Take Risks Generally Make About Two Big Mistakes A Year.

Our Society Has Become An Employee Society.

Suppliers And Especially Manufacturers Have Market Power Because They Have Information About A Product Or A Service That The Customer Does Not And Cannot Have, And Does Not Need If He Can Trust The Brand. This Explains The Profitability Of Brands.