Knowing What To Do Is Very, Very

More Than Ever, We Express Ourselves With What We Buy And How We Use What We Buy. Extensions Of Our Personality, Totems Of Our Selves, Reminders Of Who We Are Or Would Like To Be. Great Marketers Don't Make Stuff. They Make Meaning.

More Time On The Problem Isn't The Way. More Guts Is. When You Expose Yourself To The Opportunities That Scare You, You Create Something Scarce, Something Others Won't Do.

We Believe What We Want To Believe, And Once We Believe Something, It Becomes A Self-fulfilling Truth.

The Internet Is Going To Change Marketing Before It Changes Almost Anything Else, And Old Marketing Will Die In Its Path.

The Real Problem When Working With A Consultant, A Therapist Or A Coach Isn’t That We Don’t Know What To Do. The Real Problem Is That We Don’t Want To Change Our Mind.