Just Because Something Is Easy To Measure

The Unhappy Theory Of Business Ethics Is This: You Have A Fiduciary Responsibility To Maximize Profit. Period. To Do Anything Other Than That Is To Cheat Your Investors. And In A Competitive World, You Don't Have Much Wiggle Room Here.

Flexible In The Face Of Change, Resilient In The Face Of Confusion. All Of These Attributes Are Choices, Not Talents, And All Of Them Are Available To You.

Entertainment Has Seduced Us Into Believing That We Have A Chance To Live The Life They Live In The Movies. Even The People In The Movies Don't Live That Life. It Doesn't Take 135 Minutes To Make A Life, It Takes Almost A Century. Everything Doesn't Depend On What Happens In The Next Ninety Seconds. Ever.

And It Doesn't Matter To Me Whether You're Running A Coffee Shop Or You're An Intellectual Or You're In Business Or Flying Hot Air Balloons. People Who Can Spread Ideas, Regardless Of What Those Ideas Are, Win. But Consumers, They Got Way More Choices Than They Used To And Way Less Time.

People Rarely Buy What They Need. They Buy What They Want.